Step 1
We Identify High-Value P&C Books of Business
Many P&C agencies manage large, established books of business. While these clients represent significant opportunity, P&C agencies often lack the time, staffing, or specialized focus required to consistently cross-sell Life Insurance, Annuities, Disabliity and Long Term Care products.
We work with P&C agencies to identify segments of their book that are ideal for life planning conversations—without disrupting your existing client relationships.
Step 2
We Pair the Agency Partners P&C Book with a Qualified Producer
We match our Agency Partners P&C book of business with a qualified, licensed Producer whose sole focus is Life Insurance, Annuities, Disabliity and Long Term Care products.
This Life Producer:
- Represents the P&C agency professionally
- Works directly with the agency’s existing clients
- Provides consultative, needs-based Life Insurance, Annuity, Disabliity and Long Term Care solutions
- Operates as an extension of the agency—not a competitor
The P&C agency maintains full ownership of the client relationship.
Step 3
Clients Receive Focused, Expert Life Insurance Support
Clients benefit from:
- Personalized Life Insurance, Annuity, Disabliity and Long Term Care product reviews
- Proper coverage aligned with their financial and personal goals
- A seamless, trusted experience—introduced through their existing P&C relationship
Because the Life Producer is dedicated exclusively to life insurance, clients receive attention and expertise that P&C agencies often don’t have capacity to provide internally.
Step 4
Everyone Wins
This model creates measurable value for all parties:
For P&C Agencies
- Unlocks new revenue from an existing book
- No additional staffing, training, or compliance burden
- Preserves client ownership and trust
- Enhances overall client retention and value
For Life Producers
- Immediate access to warm, qualified clients
- No cold calling or prospecting
- Predictable, scalable production opportunities
- Ability to focus on what they do best—selling life insurance
Step 5
A Scalable, Compliant Growth Model
Our process is built to be:
- Scalable for large books of business
- Compliant with licensing and regulatory standards
- Structured to support long-term partnerships—not one-off transactions
We don’t replace P&C agencies or internal teams—we enhance them.